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    Brand Watches 77
    E-commerce / Luxury Retail

    Brand Watches 77

    Client
    Brand Watches 77
    Year
    2024
    Role
    Frontend Engineer

    A curated luxury Swiss watch retailer with Swiss Classics and Arabic Heritage collections.

    The Problem

    The brand needed a premium, fast storefront that conveyed craftsmanship and handled high-res product imagery without slowing down.

    My Approach

    • Built a responsive storefront with an optimized image pipeline and lazy loading.
    • Implemented collection filtering, product detail, and a streamlined checkout flow.
    • Tuned subtle motion and typography for a luxury feel.

    The Solution

    Launched a conversion-focused storefront with buttery performance on mobile and desktop alike.

    Tech Stack

    ReactTailwind CSSTypeScriptHeadless CommerceVite

    Results

    —
    Largest Contentful Paint
    —
    Conversion lift
    —
    SKUs managed
    —
    Mobile Lighthouse

    Live Preview

    Brand Watches 77 screenshot

    © 2026 Muhammad Ul Hasnain. All rights reserved.

    Crafted with in Islamabad, Pakistan