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    Brand Watches 77
    E-commerce / Luxury Retail

    Brand Watches 77

    Client
    Brand Watches 77
    Year
    2024
    Role
    Frontend Engineer

    A curated luxury Swiss watch retailer with Swiss Classics and Arabic Heritage collections.

    The Problem

    The brand needed a premium, fast storefront that conveyed craftsmanship and handled high-res product imagery without slowing down.

    My Approach

    • Built a responsive storefront with an optimized image pipeline and lazy loading.
    • Implemented collection filtering, product detail, and a streamlined checkout flow.
    • Tuned subtle motion and typography for a luxury feel.

    The Solution

    Launched a conversion-focused storefront with buttery performance on mobile and desktop alike.

    Tech Stack

    ReactTailwind CSSTypeScriptHeadless CommerceVite

    Results

    Largest Contentful Paint
    Conversion lift
    SKUs managed
    Mobile Lighthouse

    Live Preview

    Brand Watches 77 screenshot

    © 2026 Muhammad Ul Hasnain. All rights reserved.

    Crafted with in Islamabad, Pakistan