
Brand Watches 77
Client
Brand Watches 77
Year
2024
Role
Frontend Engineer
A curated luxury Swiss watch retailer with Swiss Classics and Arabic Heritage collections.
The Problem
The brand needed a premium, fast storefront that conveyed craftsmanship and handled high-res product imagery without slowing down.
My Approach
- Built a responsive storefront with an optimized image pipeline and lazy loading.
- Implemented collection filtering, product detail, and a streamlined checkout flow.
- Tuned subtle motion and typography for a luxury feel.
The Solution
Launched a conversion-focused storefront with buttery performance on mobile and desktop alike.
Tech Stack
ReactTailwind CSSTypeScriptHeadless CommerceVite
Results
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Largest Contentful Paint
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Conversion lift
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SKUs managed
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Mobile Lighthouse
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